Media Ethics

As per Press Council of India Media ethics is defined as

Ethics is a code of values, which govern our lives, and are thus very essential for moral and healthy life. In the context of the press, “Ethics” may be described as a set of moral principles or values, which guide the conduct of journalism. The ethics are essentially the self-restraint to be practised by the journalists voluntarily, to preserve and promote the trust of the people and to maintain their own credibility and not betray the faith and confidence of the people.

as mentioned in Press Council of India site.